These rules govern the white paper, both decks, every one-pager, and anything else that leaves our hands. They are not suggestions. A document that violates one of them is not finished, no matter how beautiful it is.
Never
No personal names or personas. No family names, no founder personas, no internal role names, no named agents, voices, or council seats. Where an internal draft uses personas, the public version speaks of "the team," "the builders," or a role by function — "a reviewing agent" — and otherwise uses the active voice of the system itself.
No model names and no vendor names. Not ours, not anyone's. We say "frontier models," "local models," "our own trained retrieval and embedding models." We say "native in-chat payments," not the name of the processor. We say "our analytics spine," not the product behind it. The single exception is Telegram itself, because Telegram is the market, not the stack.
No absolute numbers except percentages and well-known public market figures. No counts of books, titles, users, packages, servers, or dollars — ever. Percentages and multiples expressed as percentages are allowed ("graded above 98% on internal evaluations," "roughly 90% fewer rendering calls"). Public third-party market figures (the Telegram ecosystem approaching a billion monthly users) are allowed when attributed as approximate.
No publishers, no publishing-deal language, no catalog claims. Nothing about how many works exist, where they came from, or who supplied them. We describe publishing capability, never publishing inventory.
No infrastructure specifics. No hardware models, cities, ports, file paths, repository names, package names, keys, or internal tool names. "A single consumer-grade machine drawing less power than a reading lamp" is the right altitude. A particular device in a particular city is not.
No internal campaign names, handles, or experiment names. Mechanisms may be described; their codenames may not.
Always
Every claim must be one of three kinds: a thing that is live and demonstrable today, a measured result expressed as a percentage, or a stated direction clearly framed as direction. Nothing in between.
Superlatives get verified or softened. A line like "the only full reading-and-listening platform in the ecosystem" is powerful, but writers must either verify it stands at the time of writing or soften it to "the first of its kind we are aware of."
A small set of public brand names is permitted — and only that set. The bans above hold for internal codenames, model names, vendor names, and personas. But a handful of names function exactly as a publisher's imprint does, and may appear in public exactly that way: Seventy-One Translations, Consilience Press, the Cover System, the Consilience Marketing Agency, and the Spark (the spontaneous prompt that answers from the library's relational knowledge, in a read and a heard form). These are the only permitted product names. Each names a finished, public-facing brand — never an internal tool, never a model, never a person behind it. Anything not on this list stays generic, and no new product names are coined to join it.
Literary citation is welcome. Public-domain and properly attributed literary quotation is part of our voice and stays.
The mission travels with the math. No document leads with philosophy and forgets the business, and none leads with the business and forgets why it deserves to exist.